Building off the momentum and success from our 18-month census public education and outreach campaign, My Black Counts, we developed a new brand iteration for our client, California Calls, My Black Vote Counts. The campaign was a digital marketing and organizing effort to educate and motivate Black residents in California about voting safely during the COVID 19 pandemic. We produced static and video ads and delivered millions of ads on various online platforms to educate Black voters about important voting information.
November 21, 2020
branding, creative content creation, digital marketing, social media marketing, video production